The Principles of SMS Regularity and Individual FatigueSMS advertising can be a reliable communication tool, however over-messaging can bring about consumer disappointment and attrition. Obtaining the appropriate frequency is essential to successful SMS advertising projects.Dani Henion, the owner of Textellent, recently hosted a webinar on enhancin… Read More

The Ethics of SMS Frequency and Individual ExhaustionSMS advertising and marketing can be a reliable interaction tool, but over-messaging can lead to customer frustration and attrition. Getting the appropriate regularity is crucial to successful SMS marketing campaigns.Dani Henion, the owner of Textellent, just recently held a webinar on optimizing… Read More